First Mobile Phone Games Survey Reveals Trends

First Mobile Phone Games Survey Reveals Trends
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Overloaded, a leading developer and publisher of video games for
mobile phones and InsideGamer, a leading
online video game news and community portal, today released their
first mobile phone games study into the habits and trends of mobile
game consumers in the Netherlands and Belgium (Dutch
speaking).

The survey of a representative sample
of 1.000 hard-core gamers in the Netherlands and Belgium reveals
that 20% of mobile phone gamers would be interested in a games
subscription when offered by operators or portals. Next to that,
mobile phone gamers are not frequent users of other mobile phone
content; 58% indicated to never download ringtones and 79%
indicated never to download wallpapers.

Summary
of some other key findings:
- 29% of hard-core gamers
download games to their mobile phone on a regular basis
-
18% of mobile phone gamers are female
- 72% of mobile
phone gamers are between 14 and 25 years old
- Mobile
phone gamers prefer Nokia (41%) and SonyEricsson (17%) phones to
play games
- 52% of mobile phone gamers uses a pre-paid
phone
- 48% of hard-core mobile phone gamers indicated to
download on average 1 game every month and 19% indicated to
download on average 2 games per month
- 38% of hard-core
mobile phone gamers indicate to download games based on reviews and
recommendations from friends

Ashu Mathura,
Managing Director of Overloaded: At Overloaded we differentiate
between 3 possible mobile phone game consumers: non gamers, casual
gamers and hard-core gamers. In our experience, it is very
difficult to activate the non gamers (coach potatoes) to play games
at all. Being part of Endemol gives us excellent access to this
group, but we prefer to focus on hard-core gamers. This survey
gives us an in-depth insight in the behaviour, habits and trends of
this very important consumer segment.

Ashu
Mathura will present some of the key findings at 17.02 in Cannes at
the 3GSM conference. Parties interested in receiving a more
elaborate summary of key findings can request a copy at the
Overloaded booth at 3GSM in Cannes CZ.19 HALL 5 from 14.02 to
17.02.

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